The African lifestyle and fashion focused media platform Zumi announced that it is shutting shop after struggling to make decent revenues as well as raise capital.
Launched in 2016, Zumi had raised over USD 250K from Chandaria Capital, UAE based Majlis investment and a few other investors. Founded by Ex-Rocket Internet Africa Employees William McCarren and Sabrina Dorman, Zumi was planning to pivot into an eCommerce platform as advertising revenue didn’t pick up.
Zumi shuts down
The company announced the update on its social media pages recently that the company will cease operating. According to a post on their Instagram account
“Zumi wants to thank all our fans for supporting us for the past three years! Unfortunately, today, we close the shop but our producers won’t stop creating contents.”

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