StumbleUpon co-founder, Garrett Camp, has announced that the project is coming to an end 16 and half years after its launch in 2001. Camp is now recommending that StumbleUpon users migrate their accounts over to another of his projects, Mix.com, which he says incorporates the lessons learned from StumbleUpon “to take content discovery to the next level.”
Garrett made the announcement in Medium blog post:
Sixteen years ago, we started StumbleUpon to help people discover new webpages. The idea was simple: click a button to find a cool webpage. It was easy and fun. Over the years SU has delivered personalized content to over 40 million users, serving up nearly 60 billion stumbles. StumbleUpon pioneered content discovery on the web, before the concepts of the “like button”, “news feed” or “social media” were mainstream.
Since starting SU the number of people with internet access has grown nearly 10x, and mobile phones and social media have changed our lives. The number of platforms to share or host content has increased significantly, yet we still need better tools to help us filter through the exploding amount of content on the web, and find signal within the noise. And we’ve learned from SU that while simplicity and serendipity is important, so is enabling contextual curation (ie. “cool space photos”) instead of just clicking “I like it”.
If you still use StumbleUpon, you’ve got until the end of next month to migrate your account over to Mix.