The Chicago, IL based startup Mac & Mia,  that was shipping stylist-selected kids clothes announced that it has shut down.

The founder Marie Tillman made the announcement  on its website stating that “the time has come for us to say goodbye.” Tillman added  “I’m deeply grateful for those who have been on the journey with me; the extraordinary group of stylists, our home office crew, supporters and investors, but most of all…YOU”  

According to data from crunchbase, the Apparel & Fashion startup had raised about US$ 5M in Series A funding in Apr 2018.

According to its corporate profile, the startup was focused on

The Mac & Mia experience allows parents nationwide to skip the shopping trip and easily outfittheir newborn to six year olds in stylish threads. All items are personally selected to match a child’s particular style profile, helping create some of the most coveted kiddie closets around.

Mac & Mia faced a host of competitors in the children’s delivery box space, including Stitch Fix, which launched its kids clothing service in 2018. Stitch Fix went public in 2017 and has a market cap around $2.7 billion. At least 20 other upstarts have launched similar delivery services for children’s clothes.

The founder and CEO, Marie Tillman is the widow of Pat Tillman, the former NFL player turned U.S. soldier who died in Afghanistan in 2004. According to her Linkedin profile, Ms Tillman is also the Co-Founder & President of Pat Tillman Foundation  that invests in military veterans and their spouses through academic scholarships – building a diverse community of leaders committed to service to others.